Summary
Senior digital designer, industrial designer and high-end production specialist with over 20 years professional experience as a vast and diverse creative. Directing and implementing broad range of design projects from conception to in-market collateral. Working in many facets of graphic design including, traditional advertising, PR, experiential promotions, branding, in-house creative, event design, trend design and architectural/environmental 3D design. I am comfortable working in a team environment or managing myself. I am a teacher and a student and thrive on helping others. I am always conscious of milestones, deadlines, and budget requirements to meet and excel.

Computer Skills

• Mastery of design applications in Adobe CS: Photoshop, Indesign, Illustrator

• Sketchup 2022, V-Ray 3D

• Strong skills in Photoshop and image manipulation

• Strong Pre-Press Skills

• ESKO Packaging Software

• Microsoft Office: Excel, Powerpoint, Word

• Knowledge of HTML and UX design

• Zoom, Slack, Wrike, Box and other collaborative software



Other Creative/Physical Skills
• Photography shooting and art directing

• 3D design/Product design
• Illustration digital and traditional

• Mechanically inclined
 

Education
University of North Texas
BFA Visual Communications/Minor Radio, TV and Film 1995

Experience
 

Haute - Cedar Park, TX

Senior AD/Industrial Designer 2018-Present

Haute Rock Creative delivers swift, strategic, on-target marketing and creative productions via multiple points of digital and physical interaction—all integrated into a singular aesthetic vision. Dell Technologies, Alienware, Intel, Nutanix, Saleen Automotive and BMW. My scope of work pushes the boundries of unorthodox event marketing ideas to tangible solutions. As a creative I work directly with the CCO and creative director to nurture campaigns into physical visions on many formats of communication. As an Industrial Designer, I create many physical selling tools for our clients through 3D design, production and implement into global events. I work with the event teams to layout events in a virtual world for physical applications by use of Sketchup and other 3D applications. I create environments for events as well as a tool to guide teams with spacial solutions. I also use my mechanical adaptations to solve physical challenges within the scope of projects within events, displays and production.


Nielsen Bainbridge Group/NBG Home - Austin, TX

Creative/Product Developer 2012-2018

Creative development of product lines including photo frames, home decor and LED lighting design. Responsible for branding and global campaigns including web, multimedia and exhibition design. Specializing in digital product development from initial concept to tangible 3D prototypes to final retail soft and hard goods. Creation of Packaging and retail goods.

Foamco/Fischer Builders - Quincy, Il - Remote
Creative Director 2009-2012

Directed and produced 3D architectural displays and exhibits utilizing EPS foam and conventional materials. Creating 2D and 3D digital architectural and photo realistic renderings for regional and national clientele. Provided creative direction for multiple divisions including architectural renderings, events and entertainment exhibits.
 

Mercury Mambo - Austin, TX
Senior Art Director 2006-2009

Developed international Hispanic-focused campaigns for numerous global brands including Dr. Pepper, 7-UP, Anheuser-Busch, Smucker's and related retail products. Responsible for conceptualizing and creating brand and sales-specific POS for markets global and national. Also developed branded below-the-line campaign merchandising and branded collateral. Created full footprints for on-site product demonstrations, sampling and branded vehicles for specific promotional campaigns.
 

Market Vision - San Antonio, TX
Senior Design Director 2002-2006

Developed international Hispanic-focused campaigns for numerous global brands including Coca-Cola, Miller Lite, AOL Latino and Fisher-Price. Provided art direction for all facets of campaigns including photo shoots, POS for global and national retailers and complete development of multiple event footprints. 

Rancid Ranch Design - Freelance/Contract - Remote
Creative Director 2002-Present

Developed long-term relationships with entertainment-related clientele. Contributed artistic direction and collateral for custom guitar design, merchandising including apparel, album art, tour collateral, car show and feature film posters. Fostered the continual growth of individual brand and identity.


Milestones/Awards


• Addy Award - Best in Show Collateral - Gold
• DSVC - Best in Show CD design
• Gold, Silver - Illustration - Texas Associated Press