Senior Designer, Art Director and Production Specialist with over 20 years professional experience as a vast and diverse creative. Directing and implementing broad range of design projects from conception to in-market collateral. Working in many facets of graphic design including, traditional advertising, PR, experiential promotions, branding, in-house creative, trend design and architectural/environmental design. I am comfortable working in a team environment or managing myself. I am a teacher and a student and thrive on helping others. I am always conscious of milestones, deadlines, and budget requirements to meet and excel.
• Mastery of design applications in Adobe CS: Photoshop, Indesign, Illustrator
• Strong Pre-Press Skills
• ESKO Packaging Software
• Microsoft Office: Excel, Powerpoint, Word
• Knowledge of HTML and UX design
Other Creative Skills
• Photography: Shooting and Art Directing
• Strong skills in Photoshop and image manipulation
University of North Texas
BFA Visual Communications/Minor Radio, TV and Film
Nielsen Bainbridge Group/NBG Home - Austin, TX
Creative/Product Developer 2012-2018
Creative development of product lines including photo frames, home decor and LED lighting design. Responsible for branding and global campaigns including web, multimedia and exhibition design. Specializing in digital product development from initial concept to tangible 3D prototypes to final retail soft and hard goods. Creation of Packaging and retail goods.
Foamco/Fischer Builders - Quincy, Il - Remote
Creative Director 2009-2012
Directed and produced 3D architectural displays and exhibits utilizing EPS foam and conventional materials. Creating 2D and 3D digital architectural and photo realistic renderings for regional and national clientele. Provided creative direction for multiple divisions including architectural renderings, events and entertainment exhibits.
Mercury Mambo - Austin, TX
Senior Art Director 2006-2009
Developed international Hispanic-focused campaigns for numerous global brands including Dr. Pepper, 7-UP, Anheiser-Busch, Smuckers and related retail products. Responsible for conceptualizing and creating brand and sales-specific POS for markets global and national. Also developed branded below-the-line campaign merchandising and branded collateral. Created full footprints for on-site product demonstrations, sampling and branded vehicles for specific promotional campaigns.
Market Vision - San Antonio, TX
Senior Design Director 2002-2006
Developed international Hispanic-focused campaigns for numerous global brands including Coca-Cola, Miller Lite, AOL Latino and Fisher-Price. Provided art direction for all facets of campaigns including photo shoots, POS for global and national retailers and complete development of multiple event footprints.
Rancid Ranch Design - Freelance/Contract - Remote
Creative Director 2002-Present
Developed long-term relationships with entertainment-related clientele. Contributed artistic direction and collateral for custom guitar design, merchandising including apparel, album art, tour collateral, car show and feature film posters. Fostered the continual growth of individual brand and identity.
Additional Design Experience
Smith + Jones Marketing - Incline Village, NV - Lake Tahoe
Design Director 2001-2002
Directed design of brochures, ad campaigns and marketing pieces for various ski resorts, restaurants, hotels, casinos and new business parks in and around the Tahoe region. Responsible for re-branding Carson City Convention and Visitors Bureau collateral items and advertising needs. Designed posters and direct mail for the Hyatt Regency Hotel in Incline Village as well as collateral pieces for Harrahs, Caesars and Harvey’s hotel and casinos.
JH&A - Austin, TX
Senior Art Director 1996-2001
Directed and designed collateral campaigns for 3M, Motorola, Dell, Samsung, Thermo-Finnigan, IBM and JMC Da-Tech. Responsible for creating brochures, technical manuals and packaging for global technology corporations.
• Addy Award - Best in Show Collateral - Gold
• DSVC - Best in Show CD design
• Gold, Silver - Illustration - Texas Associated Press